Target Opens New Reimagined Store in Aliana


FORT BEND, TX (Nov. 15, 2017) – Aliana is proud to be home to the nation’s first next-generation Target. A new Target store now open in the Market Center at Aliana is not only new to the community and Richmond, but new to the nation as the retailer introduces a next-generation concept store designed to both inspire and serve.

Residents and others in the region have been excited about the reimagined store since it was announced in March.

“There has been tremendous interest surrounding this Target, which opened Nov. 12,” said Linda Kilgore, marketing director of Aliana Development Company, developer of the 2,000-acre community. “Having this groundbreaking store enhances the Aliana lifestyle for our residents, who also enjoy proximity to the H-E-B Aliana Market opened last December.”

Shoppers can choose between two entrances fulfilling two separate needs. The “ease entrance” focuses on convenience, offering a grab-and-go food section, a wine and beer shop with walk-in cooler and a gift-and-go area. The grocery section is nearby, but those preferring to remain in their car can order online and have their items delivered to their vehicles — another new feature.

The “experience entrance” is meant to inspire, offering vignettes of Target’s exclusive style assortments, seasonal items and more. A large Starbucks is staged near this second entrance. The 124,000-square-foot store also contains a CVS pharmacy and Target Mobile section and features glazed glass windows, stenciled concrete floors and unique lighting. It serves as the stereotype of all future Target stores.

A dozen national and regional builders offer home designs priced from the $270,000s in Aliana: Ashton Woods, CalAtlantic Homes, Coventry Homes, Highland Homes, J. Patrick Homes, Meritage Homes, Partners in Building, Perry Homes, Plantation Homes, Sitterle Homes, Trendmaker Homes and Village Builders.

Residents of Aliana, located along the Grand Parkway just north of Highway 59, enjoy a generous amenity package, including a second community recreation center that opened this year, The Westmoor Club at Aliana. The facility offers a second on-site 24-hour fitness center, rental spaces, a game room with ping pong, arcade basketball and foosball — along with additional tennis courts, an event lawn, community pool and splash pad — and a dynamic play area with a cargo net and other climbing features. The new recreation center complements the Club at Aliana, which offers an expansive swim center that includes a lap pool, resort pool, a twisting water slide, splash pad and lounging areas. Parks and trails can be found throughout the community.

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